CHOOSING A RELIABLE PURCHASE REPRESENTATION, WE CAN NOW CONCENTRATE MORE ON CUSTOMER SERVICE AND CHANNEL DEVELOPMENT.

KINGCOM International 2009/11/15 Interview with Mr. Ricky Hsiung Procurement Director of  WellCom Telecom Supermarket Inc. in Philippines.


WELCOM is a 3C merchandise retailers, a number of cumbersome procurement of goods.

WELLCOM as a full-Philippine's largest 3C chain stores, set up for nearly 10 years, commodities covered by the computer, communications, consumer electronics three main areas, total about 30,000 million products. For commodity procurement management work, it was a big challenge.


Stable procurement of quality, determine retail performance, and customer perception.

Usually in the early stages of the procurement, it must very carefully consider the product quality problems, as long as a commodity problems, it will generate substantial sales at the front passenger v. significantly affect performance.
Bad product a more direct impact on customer perception, and the company's trust. A bad experience goods, supply manufacturer will be responsible for the fault does not necessarily products, but the long-term development based on the company's retail point of view, the company still had to absorb losses, and promised to warranty services to meet customer requirements, maintaining company's reputation. Such a situation will make the company pay a terrible cost, the current WELLCOM strict quality control methods.

For the retail industry, purchasing the quality of the performance of vital growth, and customer trust and perception of long-term.


Mainland China suppliers vary greatly, such as the needle in the ocean, and product quality control is not easy to rework costs astonishing lodge complaints.

Established the first five years, as the mainland's manufacturing cost advantage, for the mainland and the number of items of procurement of goods rose greatly.

Wellcom the previous mode of operation is directly on the mainland factory orders, but manufacturers vary greatly, and choose a good manufacturer, like needle in the haystack, the situation has time-consuming, In addition, because of distance issues, product quality control very difficult, supplied an unstable situation, coupled with the corresponding number of mainland companies, time and manpower put into amazing, there is nowhere to lodge complaints against the case when conditions often occur. companies can not effectively manage unforeseen costs!


Allow manufacturers to manage the complex and return to a single professional partners to create win-win.

Since 2003, with the KINGCOM International (KingCom International Co. LTD.) Cooperation, assume WELLCOM international "purchasing agent" assignment, we contact the window from the previous dozens of each type of product manufacturers, Lingling a total of about 300 total suppliers , reduced to a purchasing agent, procurement departments to greatly simplify the window, the workload is significantly reduced, while the quality of the procurement of goods has become more stable and slew rate to increase substantially rework a significant reduction, derived from the additional costs substantially reduced. so that we can focus more on product planning and market promotion. more effectively grasp the dynamics of the retail market.

In view of the past, supply chain management problems, WELLCOM Intrade refining a model, "so that manufacturers manage complex return to a single professional partners to create win-win. That procurement agents, channel, customer-win environment.

WELLCOM purchasing department felt, Kim Shi-Kang International, in the professional tasks of procurement agent to assist in resolving the problems besetting WELLCOM long supply chain communication and management issues. Is worthy of a long-term trust in professional procurement agency partners.

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